How many people are visiting your web site? Where are they coming from? What pathway are they following on your site? What browsers and devices are they using? You can answer these questions with Google Analytics. This application is one of the most popular and most widely used web analytics tools, and it is available to the public for free.
According to analytics expert Brad Batesole, "Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media.
To earn this badge, you will install Google Analytics on a web site that you control, and you will use the information from Google Analytics to modify and improve your promotional strategy.