Karl Lagerfeld once noted that "logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs." In fact, a branding survey discussed in Fast Food Nation found that 88% of the world's population recognizes the Mcdonald's golden arches, but just slightly more than half (54%) recognize the Christian cross. (Note: This claim has all the hallmarks of an urban myth, so take it with a grain of salt.)
Some logos are brilliant. Other logos... well, not so much. To earn this badge, you will review the basics of logo design and create your own original logo. This logo might be for a hypothetical client, for an organization on campus, or for your own business.